Barebones
Role
Web Designer and Shopify
In-house
Space of work
Website Design • UX • Art Direction • Email Design • Packaging • Print • Photography
Challenge
I designed and produced work across all of those channels, covering web, print, digital, and online marketing for both audiences. I art directed and styled the product photoshoots, and worked closely with the copywriter so the visuals and words told one story. The result was a cohesive brand presence that connected with its niche customers across every channel.
I wrote the first sentence as a short summary of the brand, since a case study doesn't need the full mission statement. If you have a specific result, such as a campaign, a launch, or sales growth, I can add it to the end.
Soultion
I led design across every touchpoint and tied the brand together with lifestyle storytelling:
Shopify: Migrated the site in February 2019 and designed every page for all devices, with custom CSS and app integrations.
Email: Designed 250+ emails, from welcome sequences and promotions to product launches and story-driven content.
Print: Designed the 60-page Spring 2018 catalog featuring 30+ products.
Retail: Created window decals for Gather, the brand's retail space and workshop venue.
Photography: Art directed and styled product and lifestyle shoots, working closely with the copywriter.
The result was one cohesive brand experience, from a catalog page to an inbox to a storefront.
Desktop + mobile
Website Design
Brought Barebones onto Shopify platform in February 2019. Over-saw site design across all pages and devices. Added custom CSS and consulted on Apps to achieve a specific look, feel, and functionality.
Over 250+ emails
Email Design
Designed and developed marketing emails for Barebones. This included automated welcome emails, sale emails, new product emails, story-driven emails, and more.
See below for a snapshot of some emails designed.
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60 pages
Print Catalog
Layout and design of Barebones Spring 2018 catalog, featuring over 30 products across 60 pages. Barebone's intention is to inspire a desire to consciously engage with nature. This catalog is a unique blend of stories and lifestyle images to showcase the Barebones experience that their products provide.
STORE-FRONT WINDOW DECALS
Barebones had a retail-store space adjacent to the office. Tasked with designing signage for the exterior of the store space which was named Gather. The intention of the space was to be used not only as a store, but a place for classes and workshops.
PRODUCT PHOTOGRAPHY + PHOTOSHOOT DIRECTION
Shot both on white and lifestyle product imagery for website, social media, sales assets and blog. Onsite at product photoshoot to style and direct photographer. Not primary photographer, but used when-needed.
