Clearstem

Role

Senior Ui/UX Designer

Space of work 

Website Design • App Design • Shopify


Challenge

Clearstem completed a major rebrand in 2025, from packaging and photography through to digital. The new brand needed to carry across two websites, direct-to-consumer and wholesale, as well as the consumer app. The challenge was to bring a new visual identity into every digital touchpoint without making the experience feel fragmented, while keeping it accessible and easy to shop.

Soultion

I led UX and UI for the website and mobile app, owning design for 25+ pages and templates. I translated the new brand guidelines into a scalable design system of components and patterns, so the DTC site, wholesale site, and app felt like one brand and new pages could be built faster and more consistently. I owned the work end to end, from discovery and wireframes to polished, production-ready, accessible UI. I worked closely with product and engineering, and used user research and data to keep improving usability after launch.


Desktop + mobile

Website Design

A selection of pages is shown here. Explore the full site at clearstem.com.


Shopping App

App Design


Target.com + Amazon.com

Retail Brand Pages

Brand pages for third party sellers.

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